SPARK

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SPARK

SPARK exists because we believe there is a better way to develop brand ideas than the standard qualitative technique – ie “the focus group”. SPARK believes it’s more useful, and infinitely more interesting, to investigate ideas by using all the senses. That’s why we developed the SENSORY SAFARI®. This exercise creates an environment where people can experience ideas and provide their own individual, visceral feedback on brands and creative ideas using music, textures, colors, food and drink, and original art. WACBIZ thanks Terrie Koles and Malinda Sanna for including our music in SPARK's creative endeavors!